- Home
- McDonald's...
McDonald's $5 meal deal causes outrage among restaurant owners - as they write a damning letter to HQ
- McDonald's US restaurants will offer a burger, fries drink and nuggets for $5
- Restaurant owners are worried it will cost them too much money
- READ MORE: McDonald's new $5 deal comes with a catch
An independent group of McDonald's franchise owners have spoken out about the the chain's $5 meal bundle planned for this summer.
The US's biggest fast food chain is trying to lure back customers fed up with its price hikes.
Customers will get a total of four items - either a McDouble or McChicken sandwich, small fries, small soft drink and four McNuggets - for $5.
'The fact remains that in order to provide the consumer with more affordable options, they must be affordable for the owner/operators.
'McDonald's vast resources and financial investment are essential to any sustainable affordable strategy,' the board of the National Owners Association wrote in a letter to membership.
The letter says that McDonald's restaurants have small profit margins - of '10 to 15 per cent' - which makes it hard for them to run offers like the $5 meal bundle without help from head office.
'There simply is not enough profit to discount 30% for this model to be sustainable. It necessitates a financial contribution by McDonald's,' the letter says, according to CNBC.
DailyMail.com reported last week that not every restaurant will offer the deal - with those that have higher labor and rent costs opting out.
We also told how the deal will only last for a month from June 25 - rather than all summer.
Despite McDonald's making $14.5 billion profit last year, the deal is being subsidized by its drinks supplier Coca Cola and its franchisees, who run nine in ten restaurants.
A chunk of the funding for the promotion is coming from McDonald's longtime drinks provider Coca Cola - which will provide $4.6 million, according to the Wall Street Journal.
'McDonalds gross profit for twelve months ending in 2023 was $14.5 billion... maybe if they lowered the cost of their food, people would eat there again,' one person wrote on X about the the chain's recent profits.
Social media users aimed their anger at the McDonald's parent company, rather than the franchisees who - in many cases - are small business owners.
The new $5 meal bundle will the first meal deal with the same price nationally in decades. Most McDonald's are run by franchisees who set their own prices based on their costs - with labor and rent is much higher in some areas.
The franchisees voted to approve the deal last week. They are keen to lure customers back, even if they will have to subsize some of the cost of the deal.
It is not clear if McDonald's is stumping up some money too.
A McDonald's spokesman said last week: 'We know how much it means to our customers when McDonald's offers meaningful value and communicates it through national advertising.
'That's been true since our very beginning and never more important than it is today.'
The new deal an attempt to draw back customers who have been priced out by the chain's soaring menu prices, which now see a Big Mac meal priced as high as $19.
More upmarket outlets are trying to woo fast food customers. Chili's and Applebee's both have bruger meal deals for around $10.
Receent research also showed the extent McDonald's prices had risen in the past ten years - with many menu items doubling.
In one location of the popular fast food chain, a Big Mac meal was priced at $17.59 which would have been well above the $19 mark after tax was added.
McDonald's points out that franchises set their own prices.
Read more- https://www.msn.com/en-xl/news/other/mcdonald-s-5-meal-deal-causes-outrage-among-restaurant-owners-as-they-write-a-damning-letter-to-hq/ar-BB1mO5e5
Related
The New Toyota Engines Are Smaller but Better
Three inline-four engines are being developed with greater power and increased efficiency.
NewsFrance's "New Popular Front" divided as France Unbowed party accused of "purge"
Old demons resurface at La France insoumise: often criticized for its lack of internal democracy, Jean-Luc Mélenchon's formation faces new accusations of "purge", five years after the departure of a series of executives. Story by Shirli Sitbon.
NewsWhich countries are home to the most educated people in Europe?
The proportion of the population with a higher education degree is higher in Nordic and Baltic countries, with women overall being the most educated. View on euronews
News2026 WCQ: Don’t blame for two bad games – Osimhen slams Finidi
Napoli forward, Victor Osimhen has hit back at former Super Eagles head coach, Finidi George over his comments on his commitment towards the national team. Osimhen missed the Super Eagles recent 2026 FIFA World Cup qualifiers against South Africa and Benin Republic due to injury. Finidi stated that the striker could still have managed to play the t...
NewsBest selling cars of all time, from each car maker
Some of the information was easy to find, others difficult, and some of the results were surprising
NewsFamous Actors In their First Roles Vs How They Look Now
Here is a list of 10 celebrities, along with before-and-after pictures of their transformations which occurred throughout their lengthy careers in film.
News"This is an Hitler-style ultimatum"
Ukrainian President Volodymyr Zelensky, a guest at the G7 summit in Borgo Egnazia, Puglia, Italy, has rejected Putin's "ultimatum" in exchange for a ceasefire. The Russian president's conditions for a peace deal are massive: Kiev must give up part of the occupied territories and reject its plans to join NATO. Speaking to Italian news channel SkyTG24, Zelensky stated that Ukraine will not give in to Putin's "Hitler-style ultimatum". He "wants us...
NewsWhy Do All SLAVIC Countries Have Similar Flags?
Support me on Patreon & get exclusive / ahead of time content! <a href="https://www.patreon.com/generalknowledge">https://www.patreon.com/generalknowledge</a> In this video I talk about Slavic Flags and how they are similar. Attempting to provide an historical context, I explain how all of these flags share the red, white and blue colours with the pan-slavic flag created at the Congress of 1848, which was itself inspired in the Russian flag. The Russian flag was, in turn, influenced by the Dutch flag - due to Peter The Great's desire to turn Russia into a European Power, as well as his passion for all things Dutch due to his visits to the country. After understanding who the Slavs are, which countries are considered Slavic, and which of these effectively use the slavic tricolor(s). Finally I go through the 7 countries (Serbia, Croatia, Slovenia, Slovakia, Czechia, Bulgaria, and Russia) that do use them and look into when they were put into use, as well as how these colours often reflect not only the slavic heritage but also a connection to the banners and coats of arms of the local medieval predecessors. TIMESTAMPS: 00:00 Intro 00:57 Who are the Slavs / Slavic Countries? 01:46 Which of them use Slavic flags? 01:57 Why the red, white and blue colours? 03:13 Russian influence on the Pan-Slavic flag 03:30 Dutch influence on the Russian flag 04:51 Serbia's flag 06:00 Croatia's flag 06:42 Czechia's flag 08:02 Slovakia's flag 09:57 Slovenia's flag 10:03 Etymology of 'Slav' 10:32 Slovenia's flag 11:52 Bulgaria's flag 13:08 Other Slavic flags today 13:20 Summary Follow me on Twitter: <a href="https://twitter.com/GKonYoutube">https://twitter.com/GKonYoutube</a> Join the Discord Server: <a href="https://discord.com/invite/f4neAVWZfF">https://discord.com/invite/f4neAVWZfF</a> Business Contact: [email protected] Thanks for watching, remember to subscribe to catch future videos!
News